Prime Routine Hoodie
Description
The Intent
A study in consistent utility. The 114 Prime Routine Hoodie is engineered for the gent whose wardrobe is sustained by routine. Utilizing a 320g technical fleece blend, the garment provides a soft-touch interior for passive heat retention while maintaining a disciplined, wide-cut silhouette. The signature "Routine" embroidery at the chest serves as a museum-grade visual anchor, while the tonal zipper hardware ensures absolute visual restraint. It is a clinical interpretation of the zip-up hoodie, built to be a permanent constant in global transit.
The Specification
| Component | Technical Detail |
| Material | 320 GSM Technical Fleece Blend; calibrated for high-frequency wear and lifelong structural memory. |
| Architecture | Disciplined routine block, featuring a relaxed chest and weighted drop-shoulder for a permanent drape. |
| Signature | Precision Dual-Embroidery: a clinical-grade signature that maintains high-definition clarity through years of use. |
| Infrastructure | High-retention ribbed cuffs and hem, engineered to maintain the garment's statuesque form. |
| Hardware | Low-profile tonal zipper system; selected for absolute reliability and visual composure. |
Sizing
Calton Brown garments are cut with intention. The silhouette is relaxed but structured. If you are between sizes, size up to preserve the drape. All measurements are in centimetres, taken flat.
- S — Chest 96 / Shoulder 44 / Length 68 / Sleeve 60
- M — Chest 102 / Shoulder 46 / Length 70 / Sleeve 61
- L — Chest 108 / Shoulder 48 / Length 72 / Sleeve 62
- XL — Chest 114 / Shoulder 50 / Length 74 / Sleeve 63
Measurements vary slightly by garment. For bottoms, refer to the full size guide linked above.
Care
Every CB garment is built to last. The weight and finish require a considered approach to care. Cold wash, inside out, on a gentle cycle. No tumble dry. Hang or lay flat to preserve the structural integrity of the fabric. Avoid direct heat on any technical shell or fleece component.
Correct care extends the life of the piece indefinitely. These are not disposable garments.
Returns
14 days from confirmed delivery. Unworn, tags on, original condition. Email admin@caltonbrown.store with your order number to begin. Return shipping is at your expense unless the item arrived incorrect or damaged, in which case we arrange collection at no cost. Refunds are processed within 10 business days of receipt.
EU customers hold the statutory right to withdraw from a purchase within 14 days of delivery, without providing a reason. The only exclusion is sealed hygiene goods such as undergarments, once the seal has been removed.
The Standard
Calton Brown is a London-based menswear brand anchored in Covent Garden. Every piece is subject to a quality check before dispatch. We work directly with manufacturers to control weight, finish, and construction to a specification that premium retail rarely delivers at this price point. The standard is non-negotiable.